Tenancy: digitally altered images: disclosure

The law gives prospective renters clearer notice when listing images do not accurately depict a property. It also makes real estate licensees’ violations subject to their licensing law.

What the law does ​

• Requires rental advertisements with fully AI-generated or materially altered images to conspicuously disclose the alteration on or next to the image.
• Requires the original, unaltered image in the ad or through a clearly identified public link, URL, or QR code.
• Exempts images, architectural renderings, and artistic renderings not originally created with a capture device from the original-image requirement.
• Excludes ordinary edits such as lighting, cropping, color correction, and similar changes that do not alter the property’s representation.
• Preserves other laws against false or misleading advertising.

Who it affects ​

• Landlords, property managers, and anyone marketing real property for rent.
• Real estate brokers and salespersons who advertise rental properties.
• Prospective tenants using rental listings.

Context ​

The existing sale-advertising rule no longer applies to leaseholds longer than one year; rental-image requirements are instead governed by the new tenancy provision.